The billboard is located on South Lamar Street and Jackson Street and it is an advertisement for a Netflix’s new series ‘Glow’. The billboard, which is almost 4 stories tall hard to miss by anyone who walks.

The billboard depicting a woman licking her middle finger is so vulgar, the whole image cannot be shown on TV.

Several residents and parents in the area are protesting against the billboard.

"It's probably not appropriate for everyone to see,” said resident Brittany Lowe.

"I directed them to look the other way,” said concerned mother Karysa Gurwell. “It's so huge and attention grabbing. That's the first thing they saw. It defeated the purpose of, ‘No, let's walk this way.’"

"I honestly think that's what they're trying to do,” said resident Christopher Edwards. “Because they'll stir up so it will get talking buzz about the show. I personally don't agree with it."

With several giant billboards appearing in the downtown area, the particular advertisement made people wonder, who is regulating the content?

Residents then learned that the Dallas city has rules for the size and location of an advertisement, but not on the content.

The city code only says ‘super graphics’ must be "creative and artful and not strictly a representation of an advertised product."

A mother of 2-year-old does not see much in the advertisement that is artful.

“Too many kids here, like my child,” she said. “Not with the finger. No, that's not appropriate."

Downtown Dallas Inc. says if they receive complaints to their office, they will reach out to the company who sold the advertising space.

Netflix has been asked about the appropriateness of the advertisement, but they did not answer the query yet.

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